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September 5, 2016 - Comments Off on Experience Design for Driverless Cars

Experience Design for Driverless Cars

The other night I was out to dinner with my family and the topic of autonomous vehicles came up. My dad and I always seem to talk about something technology or marketing related.

With much enthusiasm, I told my dad about the recent announcement Uber had made that they were launching a fleet of driverless vehicles in Pittsburgh. I didn’t realize just how enthusiastic I had gotten until I overheard my sister say under her breath to my cousin, “Will’s really excited about this apparently.” It then registered just how loud I was talking. 😂

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