Lead design on the large project of creating a fundraising platform for multiple online tools where a nonprofit organization can create, distribute, manage, and analyze a suite of online donation products to help increase their total incoming donations.
Understanding the nuances of users through research and analysis, and how it effects design, was a critical component to working on iDonates fundraising platform. Contributing questions to our research team and A/B testing various design choices resulted in a strong product design. The main challenge was to present the many tools and guide the user through the ecosystem in a way that they understood the data they were looking at, in order for them to increase conversions in their mobile, online, and physical locations. All through a cohesive and immersive product experience.